Advertise your product, website, Facebook apps on Facebook
Posted on January 13, 2008
Filed Under Facebook
I’m writing in this in response of Jonathan Kleiman blog posting on AllFacebook titled “What’s the Best Way to Advertise Social Apps?”.
It’s pretty much interesting to talk about this, as this kind of advertising in Facebook is very new, yet very effective you touch the right consumers.
Why do I say so?
Simply because i’ve tried some of Facebook Ads just to experiment.
Most of the times, there’s 3 types people use Facebook to advertise.
- Website
Want some additional traffic? Yes, Facebook could bring it easily. But it won’t be so effective if you use it blatantly without focusing on your targeted market.
- Facebook apps
Very very effective in order to get a lot of installs of your application. This is very good to practice when you launch your new Facebook application.
(Hint: Much more effective if you ‘force’ invite 20 friends if anybody installed your apps.
)
- Facebook canvas page
Are you an artist of just wanted to have some branding in Facebook, so that everyone would recognize you? This is one of the way.
Ok, get back to topic. Let me tell you what’s the best way to advertise social apps.
By Age
Target your audience. If you apps is like a ‘love-happy-crappy-useless’ kind of apps, then teenagers aged from 18–25 may become your target.
Go to your Facebook ads page and create campaign. Select the age of your targetted audience.By Country
Turkey and South Africa (which are non USA and non UK) having a biggest userbase in Facebook. The problem is, do you want to target these countries? The answer is no.
Why?
Because this countries will not convert well enough. But if you just wanted to have ‘a lot of installs’ of your apps, this may be a choice.By City
It’s more specific than by countries. Manchester and Toronto is a few to name. Practically consist fewer yet reachable users rather than by country.
By Gender
Female works out most of the time. I guess that because they just wasted more time than male.
Pay per click or pay per view?
Pay per click is expensive. Seriously. Unless you have a big budget, this is a great choice. Your ads will be shown in the ads page and news feed all the time. If you target USA or UK market, most of the times, the cheapest will be $0.20 per click.
Pay per view is relatively cheap is you select by city or gender. To make it easier, target your ads for below 100,000 (1 hundred thousand) users. Chances your ads to be seen is higher than 1,000,000 (1 million). In the end, you’ll realize that you pay per click is only $0.04–$0.09. Somewhat shocking, below than $0.10.
Whatever it is, there’s always trial and error. It may works for somebody but won’t work for you. Keep tweaking the ads.
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2 Responses to “Advertise your product, website, Facebook apps on Facebook”
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Hey
I’ve also tried facebook ads a bunch of times for a few things. The CTRs suck.. but in my experience it is very targeted. You really need to spend over 25c per click to get any page views… and for some reason they seem to completely stop after 1 day and you have to re-make the ad (probably because the click-through ration inevitably becomes so slow.).
Here’s a test. Ask your friends who use facebook to name a few facebook advertisers. If they can’t, then it’s probably not the best strategy for branding. Could pull in a few interested people though.
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